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Tuesday 18 June 2024 at 09:00 to Wednesday 19 June 2024 at 17:30
Thursday 13 June 2024 at 07:00
Solbjerg Plads - online/room SP112 (first floor),
Solbjerg Plads 3,
2000 Frederiksberg
Solbjerg Plads - online/room SP112 (first floor)
Solbjerg Plads 3
2000 Frederiksberg
Teaching style
In this course lectures with in-class discussions and workshops. The class is highly interactive with a corresponding expectation that students engage in these interactions. Participants are asked to actively participate in the course and to hand in a 5-page assignment in which they incorporate notions and insights from the literature of the course.
Lecture plan
Tuesday June 18, 2024
9:00 – 9:05: Opening - Professor Ad de Jong
9:05 –10:30: Publication strategy: How to position your Marketing Strategy research? - Professor Rob Morgan
10:30 – 10:45: Coffee break
10:45– 11.25: Publication strategy: How to position your Marketing Strategy research? – Professor Rob Morgan
11:25 – 12:25: New trends lecture: Selected Contemporary Topics in Marketing Strategy 1 – Dr. Selma Kadic-Maglajlic
12:25 – 13:20: Lunch
13.20 – 14:00 New trends lecture: Selected Contemporary Topics in Marketing Strategy 1 – Dr. Selma Kadic-Maglajlic
14:00 – 14:30: Introducing the assignment - Professor Ad de Jong
14:30 – 15:30: Publication strategy: ‘Answering the Referees’ reports’ - Professor Ad de Jong
15:30 – 15:45: Coffee break
15:45 – 17:00: Publication strategy: ‘Answering the Referees’ reports’ - Professor Ad de Jong
17:00 – 17:30: Reflections on the course content and learnings of Day One – participants actively participate in an interactive discussion led by Professor Ad de Jong
9:00 –10:20: New trends lecture: Selected Contemporary Topics in Marketing Strategy 2 – Professor Michel van der Borgh
10:20 – 10:35: Coffee break
10:35 – 12:25: New trends: Engaged Marketing Strategy scholarship: Avoiding the pitfalls in Marketing Strategy research - Professor Thomas Ritter
12:25 – 13:20: Lunch
13:20 – 15:20: Research Method -Advanced Topic Seminar: Meta-Analysis - Professor Martin Eisend
15:20 – 15:35: Coffee break
15:35 – 17:00: Research Method -Advanced Topic Seminar: Meta-Analysis - Professor Martin Eisend
17:00 – 17:30: Reflections on the course content and learnings of Day Two – participants actively participate in an interactive discussion led by Professor Martin Eisend
Registration deadline and conditions
The registration deadline is 13 June 2024. If you want to cancel your registration on the course it should be done prior to this mentioned date. By this date we determine whether we have enough registrations to run the course, or who should be offered a seat if we have received too many registrations.
If there are more seats available on the course we leave the registration open by setting a new regsitration deadline in order to fill remaining seats. Once you have received our acceptance/welcome letter to join the course, your registration is binding and we do not refund your course fee. The binding registration date will be the registration deadline mentioned above.
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CBS PhD School
Bente Ramovic
Phone: +45 3815 3138
bsr.research@cbs.dk
CBS PhD School
Bente Ramovic
Phone: +45 3815 3138
bsr.research@cbs.dk