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Advances in Marketing Strategy Research - 2.5 ECTS - HYBRID


Date and time

Tuesday 18 June 2024 at 09:00 to Wednesday 19 June 2024 at 17:30

Registration Deadline

Thursday 13 June 2024 at 23:55

Location

Solbjerg Plads - online/room SP112 (first floor), Solbjerg Plads 3, 2000 Frederiksberg Solbjerg Plads - online/room SP112 (first floor)
Solbjerg Plads 3
2000 Frederiksberg

Advances in Marketing Strategy Research - 2.5 ECTS - HYBRID


Course Coordinator: Ad de Jong, Department of Marketing

 
Department of Marketing

Professor Rob Morgan (adjunct professor at CBS)
Cardiff University
 
Department of Strategy and Innovation
 
Department of Marketing
 
Department of Marketing
 
Professor Martin Eisend (adjunct professor at CBS)
Center for Market Communications, Europa-Universität Viadrina
 
Prerequisites
There are no prerequisites.
 
Aim
The course aims to: provide knowledge on emerging trends in marketing strategy, yield insights into how to successfully publish in marketing strategy research, and teach about emerging methodological approaches in marketing strategy research.
 
Course content
In this course, we will familiarize participants with emerging trends in marketing strategy research with focus on special topics in marketing strategy research and how to become an engaged marketing strategy research scholar avoiding pitfalls. In addition, we will offer participants with insights into how to successfully publish marketing strategy research in academic journals with focus on how to position their marketing strategy research and how to get their research successfully through the review process. Finally, we will teach participants how to use emerging methods in their marketing strategy research with focus on using meta-analysis as an emerging method.

Teaching style
In this course lectures with in-class discussions and workshops. The class is highly interactive with a corresponding expectation that students engage in these interactions. Participants are asked to actively participate in the course and to hand in a 5-page assignment in which they incorporate notions and insights from the literature of the course.

Lecture plan

Tuesday June 18, 2024
9:00 – 9:05: Opening - Professor Ad de Jong
9:05 –10:30: Publication strategy: How to position your Marketing Strategy research? - Professor Rob Morgan
10:30 – 10:45: Coffee break
10:45– 11.25: Publication strategy: How to position your Marketing Strategy research? – Professor Rob Morgan
11:25 – 12:25: New trends lecture: Selected Contemporary Topics in Marketing Strategy 1 – Dr. Selma Kadic-Maglajlic
12:25 – 13:20: Lunch
13.20 – 14:00 New trends lecture: Selected Contemporary Topics in Marketing Strategy 1 – Dr. Selma Kadic-Maglajlic
14:00 – 14:30: Introducing the assignment - Professor Ad de Jong
14:30 – 15:30: Publication strategy: ‘Answering the Referees’ reports’ - Professor Ad de Jong
15:30 – 15:45: Coffee break
15:45 – 17:00: Publication strategy: ‘Answering the Referees’ reports’ - Professor Ad de Jong 
17:00 – 17:30: Reflections on the course content and learnings of Day One – participants actively participate in an interactive discussion led by Professor Ad de Jong

 
Wednesday June 19, 2024

9:00 –10:20: New trends lecture: Selected Contemporary Topics in Marketing Strategy 2 – Professor Michel van der Borgh
10:20 – 10:35: Coffee break
10:35 – 12:25: New trends: Engaged Marketing Strategy scholarship: Avoiding the pitfalls in Marketing Strategy research - Professor Thomas Ritter
12:25 – 13:20: Lunch
13:20 – 15:20: Research Method -Advanced Topic Seminar: Meta-Analysis - Professor Martin Eisend
15:20 – 15:35: Coffee break
15:35 – 17:00: Research Method -Advanced Topic Seminar: Meta-Analysis - Professor Martin Eisend
17:00 – 17:30: Reflections on the course content and learnings of Day Two – participants actively participate in an interactive discussion led by Professor Martin Eisend

Learning objectives
• Enable participants to identify and critically relate to emerging trends in marketing strategy
• Enable participants with conceptual tools that set the stage for develop papers for publication
• Use emerging methodological approaches in marketing strategy research.
 
Exam
Please see 'Teaching style'.
 
Course Literature
• Bond III, E. U., de Jong, A., Eggert, A., Houston, M.B., Kleinaltenkamp, M., Kohli, A.K., Ritter, T, & Ulaga, W. (2020). The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry. Journal of Service Research, 23 (4) 401-408.
• De Jong, A., de Ruyter, K, Keeling, D.I., Polyakova, A., Ringberg. T (2021). Key Trends in Business-to-Business Services Marketing Strategies: Developing a Practice-based Research Agenda. Industrial Marketing Management 93 1-9.
• De Ruyter, K., D.I. Keeling, K. PLangger, M. Montecchi, M.L. Scott, and D. Dahl (2022), Reimagining marketing strategy: Driving the debate on grand challenges, Journal of the Academy of Marketing Science, 50(1): 13-21.
• Deighton, John A., Carl F. Mela, and Christine Moorman (2021). Marketing thinking and doing. Journal of Marketing, 85(1):1-6.
• Grewal, D., Puccinelli, N., & Monroe, K. B. (2018). Meta-analysis: Integrating accumulated
knowledge. Journal of the Academy of Marketing Science, 46(1), 9-30.
• Kadić-Maglajlić, S., Chaker, N. N., & Arslanagić-Kalajdzić, M. (2021). The same only different: Seven steps of selling in emerging markets. In F. Jaramillo & J. Mulki (Eds.), A Research Agenda for Sales (pp. 109–134). Edward Elgar Publishing.  
• La Placa, Peter, Adam Lindgreen, Joëlle Vanhamme, and C. Anthony Di Benedetto (2018). How to revise, and revise really well, for premier academic journals. Industrial Marketing Management, 72: 174–180.
• La Placa, P., Lindgreen, A., and Vanhamme, J. (2018). How to write really good articles for premier academic journals. Industrial Marketing Management, 68:202—209.
• Lindgreen, Adam, C. Anthony Di Benedetto, Jens Geersbro, and Thomas Ritter (2018). Past, present, and future business-to-business marketing research. Industrial Marketing Management. 69: 1-4.
• Palmatier, Robert (2016). Improving publishing success at JAMS: Contribution and positioning. Journal of the Academy of Marketing Science, 44(6): 655–659.
• Steel, Piers, Sjoerd Beugelsdijk, and Herman Aguinis (2021). The anatomy of an award-winning metaanalysis: Recommendations for authors, reviewers, and readers of meta-analytic reviews. Journal of International Business Studies, 52: 23-44.
 
 
Minimum number of participants
13
 
Maximum number of participants
20
 
 
Contact information
For questions regarding the content of the course:
Professor Ad de Jong, adj.marktg@cbs.dk
 
For questions regarding the administration of the course:
Bente S. Ramovic, bsr.research@cbs.dk 
 

Registration deadline and conditions
The registration deadline is 17 May 2024. If you want to cancel your registration on the course it should be done prior to this mentioned date. By this date we determine whether we have enough registrations to run the course, or who should be offered a seat if we have received too many registrations.

If there are more seats available on the course we leave the registration open by setting a new regsitration deadline in order to fill remaining seats. Once you have received our acceptance/welcome letter to join the course, your registration is binding and we do not refund your course fee. The binding registration date will be the registration deadline mentioned above.

Payment methods
Make sure you choose the correct method of payment upon finalizing your registration:
 
CBS students:
Choose payment method CBS PhD students and the course fee will be deducted from your PhD course budget.
 
Students from other Danish universities: 
Choose payment method Danish Electronic Invoice (EAN). Fill in your EAN number, attention and possible purchase (project) order number.
Do you not pay by EAN number please choose Invoice to pay via electronic bank payment (+71). 
 
Students from foreign universities:
Choose payment method Payment Card. Are you not able to pay by credit card please choose Invoice International to pay via bank transfer. 

Event Location

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Organizer Contact Information

CBS PhD School
Bente Ramovic

Phone: +45 3815 3138
bsr.research@cbs.dk

Organizer Contact Information

CBS PhD School
Bente Ramovic

Phone: +45 3815 3138
bsr.research@cbs.dk