Course coordinator: Magali Gravier, Department of Management, Society and Communication (MSC)

Faculty 

Prerequisites

The PhD student should attach to the application one document:

A brief note (no more than 150 words), listing:

•       Your name and affiliation
•       Your research topic
•       The kind of data you are gathering
•       Five key questions on methodological/analytical issues in your project.
•       Date of the start of your PhD project

The applicants will be told if they are accepted to the course after the registration deadline.

If you are accepted to the course you should work out a five-pages (maximum) written presentation in which you relate some parts of the curriculum literature in the course to your project.

The presentation should focus on a methodological and analytical issue, and specific references to course literature. A list of literature will be uploaded on Canvas, to which you will have access after acceptance to the course.

Deadline for sending this document is 2 weeks before course begin.

The five pages will provide material for discussions and reflections throughout the course. You will be asked to discuss your own project as well as the projects of course participants, and to reflect upon how you can include the course learnings in your PhD project.

It is a precondition for receiving the course diploma that the PhD student attends the whole course.

Aim

This course serves as a basic primer for PhD students on how to conduct solid qualitative research as well as on major considerations that researchers need to reflect upon when aspiring to conduct qualitative research with quality.

Course content

The course will consist of four main components:

1) It will provide the participants with hands-on knowledge on how to conduct a qualitative research project. The course will focus on how to elaborate research designs, how to make a workable research topic, how to choose the appropriate analytical strategy, how to analyze data, and how to present qualitative research in a PhD and in scientific publications.

2) It will discuss qualitative research methods in relation to dominant philosophies of science (i.e. positivism, constructionism, critical realism and pragmatism) and their respective quality criteria.

3) It will enhance the students’ ability to reflect upon own research designs and methods through discussions and sharing of experiences with course participants and CBS researchers.

4) Students will be offered exercises in order to acquire and improve skills in qualitative methods.

Learning objectives

• Enhance the participants’ knowledge and ability to work with qualitative methods and research;
• Develop the participants’ capacity to reflect critically upon qualitative methods and research
• Make participants aware of the pros and cons of doing qualitative research (both in general and in regard to specific qualitative methods);
• Help the participants learn how to present qualitative research convincingly in their PhD and scientific publications.

Teaching style

Lectures with workshops, dialogues, exercises, student presentations and discussions.

Lecture plan

Day 1 Scientific philosophy and paradigms

10.00     Introduction of the course (Magali Gravier & Mette Zølner)
10.30     Qualitative research processes in various paradigms (Magali Gravier & Mette Zølner)
              (i.e. Positivism, constructionism, critical realism)
              Role playing game – philosophy of science – getting started.
12.30     Lunch
13.30     Role playing game – philosophy of science Part I
15.00     Role playing game – philosophy of science Part II.
16.00     Short debrief on the exercise
16.15     A tale from the field: Ethics (Dan Kärreman)
17.15     End of day

Day 2 Research Design and qualitative data: What is it and how to proceed?

9.00       Processes of defining a qualitative research design;
(i.e. Research strategy, deductive, inductive, abductive, retroductive approaches; quality criteria) (Magali Gravier & Mette Zølner)
10.40     Collecting qualitative data and field access
(i.e. Case studies, (participant) observations, shadowing, documents, social media, interviews, visual data) (Magali Gravier & Mette Zølner)
12.30     Lunch
13.30     A tale from the field: planning and collecting qualitative data (Dan Kärreman)
14.30     Discussions around students’ projects and data collection (Magali Gravier & Mette Zølner)
16.15/16.30   End of day
18.30-20.30  Course diner

Day 3 doing data analysis

9.00       Various analytical strategies (i.e. Content analysis, Discourse analysis, Narrative analysis) (Magali Gravier & Mette Zølner)
11.30     Hands-on analytical strategies and working in research teams (Magali Gravier & Mette Zølner)
              Exercise 1: applying two analytical strategies to selected data material
12.30     Lunch
13.30     Hands-on analytical strategies and working in research teams
              Exercise 2: applying two analytical strategies to selected data material (Mette Zølner & Magali Gravier)
 14.30     Hands-on analytical strategies and working in research teams
Exercise 3: Method combinations (drawing on exercise 1 and 2) (Mette Zølner & Magali Gravier)
16.00     A tale from the field: analyzing data (Dan Kärreman - online)
17.15     End of day

Day 4 From Data to theorizing

9.00       Using NVIVO for qualitative data analysis: assets and challenges (Joshua Kragh Bruhn, CBS Library)
10.15     Discussing software based vs manual data analysis (Magali Gravier & Mette Zølner)
11.00     What about theorizing? (Magali Gravier & Mette Zølner)
12.30     Lunch
13.30     A tale from the field: publishing qualitative research (Dan Kärreman - online)
14:30     Two participant presentations on how to implement learnings in own PhD project
15.30     In class (or at home) home-work – preparing your presentation for tomorrow.

Day 5 Implementing on own research

9.00-12.30 Student presentations on how to implement learnings in their Ph.D. projects (Mette Zølner & Magali Gravier)
12.45/13.00   Lunch
14.00     Evaluations
14.15     Wrapping up and take away from the course
15.30     End of the course

Indicative list of literature

(An updated list of literature will be uploaded on Canvas). 

Alvesson, M. and Sköldberg, K. (2009). Reflexive methodology. New Vistas for qualitative research. London: Sage (2nd edition).

Bhaskar, R. (2008). A Realist Theory of Science. Rev. ed. London: Routledge.

Bhaskar, R. (2015). The Possibility of Naturalism, 4th ed. London: Routledge.

Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in Psychology, 3(2), 77-101.

Braun, V. & Clarke, V. (2021). Thematic Analysis. A Practical guide. Sage.

Cassell C. et al. (2009) Learning to be a qualitative management researcher. Management Learning. 40 (5) 513-533

Flick, U. (2022). An introduction to qualitative research. London: Sage (6th edition)

Flick, U. (ed) (2014). The Sage Handbook of Qualitative Data Analysis. London: Sage.

Gioia, D. A., K. N. Price, A. L. Hamilton, and J. B. Thomas. 2010. “Forging an Identity: An Insider-Outsider Study of Processes Involved in the Formation of Organizational Identity.” Administrative Science Quarterly, 55: 1–46.

Miles, M. B. and Huberman, M. A. (1994). Qualitative Data Analysis. London: Sage (2nd edition).

Saldaña, J. (2013). The coding manual for Qualitative Research. London: Sage.

Salmons, J. (2015). Qualitative online interviews. London: Sage (2nd edition).

Silverman, D. (2014). Interpreting qualitative data. London: Sage (5th edition).

Tracy, S. J. (2012). Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact. Wiley-Blackwell.

U. Flick. (ed.) (2018). The Sage Handbook of Qualitative Data Collection. London Sage.

Welch C. et al. (2011). Theorizing from case studies: towards a pluralist future for international business research. Journal of International Business Studies, 42: 740-762.

White, P. (2009). Developing Research Questions. Palgrave Macmillan.