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Advances in Marketing Strategy Research - HYBRID - 2,5 ECTS

Date and time

Wednesday 8 June 2022 at 09:00 to Thursday 9 June 2022 at 16:00

Registration Deadline

Wednesday 8 June 2022 at 09:00

Location

Room TBA, Campus TBA, 2000 Frederiksberg Room TBA
Campus TBA
2000 Frederiksberg

Advances in Marketing Strategy Research - HYBRID - 2,5 ECTS

Event Description

Faculty
Professor Ad de Jong
Professor Rob Morgan (adjunct professor at CBS)
Professor Thomas Ritter
Dr. Selma Kadic-Maglajlic 
Dr. Michel van der Borgh
Professor Martin Eisend (adjunct professor at CBS)

Course Coordinator
Professor Ad de Jong

Prerequisites
There are no prerequisites.

Aim
The course aims to: provide knowledge on emerging trends in marketing strategy, yield insights into how to successfully publish in marketing strategy research, and teach about emerging methodological approaches in marketing strategy research.
 

Course content
In this course, we will familiarize participants with emerging trends in marketing strategy research with focus on special topics in marketing strategy research and how to become an engaged marketing strategy research scholar avoiding pitfalls. In addition, we will offer participants with insights into how to successfully publish marketing strategy research in academic journals with focus on how to position their marketing strategy research and how to get their research successfully through the review process. Finally, we will teach participants how to use emerging methods in their marketing strategy research with focus on using meta-analysis as an emerging method.

Teaching style
In this course lectures with in-class discussions and workshops. The class is highly interactive with a corresponding expectation that students engage in these interactions. Participants are asked to actively participate in the course and to hand in a 5-page assignment in which they incorporate notions and insights from the literature of the course.

Lecture plan
DAY ONE, Wednesday June 8, 2022
9:00 – 9:10: Opening - Professor Ad de Jong
9:10 –11:15: Publication strategy: How to position your Marketing Strategy research? - Professor Rob Morgan
11:15 – 11:30: Coffee break 
11:30 – 12:45: New trends: Engaged Marketing Strategy scholarship: Avoiding the pitfalls in Marketing Strategy research - Professor Thomas Ritter
12:45 – 13:30: Lunch 
13:30 – 14:30: New trends: Engaged Marketing Strategy scholarship: Avoiding the pitfalls in Marketing Strategy research - Professor Thomas Ritter
14:30 – 15:30: Publication strategy: ‘Answering the Referees’ reports’ - Professor Ad de Jong 
15:30 – 15:45: Coffee break 
15:45 – 17:00: Publication strategy: ‘Answering the Referees’ reports’ - Professor Ad de Jong
17:00 – 17:30: Reflections on the course content and learnings of Day One – participants actively participate in an interactive discussion led by Professor Ad de Jong

DAY TWO, Thursday June 9, 2022
9:00 – 10:15:   New trends lecture: Selected Contemporary Topics in Marketing Strategy – Dr. Selma Kadic-Maglajlic 
10:25 – 10:55: Introducing the assignment - Professor Ad de Jong
10:55 – 11:10: Coffee break 
11:10 – 12:35: New trends lecture: Selected Contemporary Topics in Marketing Strategy – Professor Michel van der Borgh
12:35 – 13:20: Lunch 
13:20 – 15:20: Research Method -Advanced Topic Seminar: Meta-Analysis - Professor Martin Eisend 15:20 – 15:35: Coffee break
15:35 – 17:00: Research Method -Advanced Topic Seminar: Meta-Analysis - Professor Martin Eisend 
17:00 – 17:30: Reflections on the course content and learnings of Day Two – participants actively participate in an interactive discussion led by Professor Martin Eisend

Learning objectives
• Enable participants to identify and critically relate to emerging trends in marketing strategy
• Enable participants with conceptual tools that set the stage for develop papers for publication
• Use emerging methodological approaches in marketing strategy research.

Exam
Please see 'Teaching style'.

Other
 

Start date
08/06/2022

End date
09/06/2022

Level
PhD

ECTS
2.5

Language
English

Course Literature
• Bond III, E. U., de Jong, A., Eggert, A., Houston, M.B., Kleinaltenkamp, M., Kohli, A.K., Ritter, T, & Ulaga, W. (2020). The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry. Journal of Service Research, 23 (4) 401-408.
• De Jong, A., de Ruyter, K, Keeling, D.I., Polyakova, A., Ringberg. T (2021). Key Trends in Business-to-Business Services Marketing Strategies: Developing a Practice-based Research Agenda. Industrial Marketing Management 93 1-9.
• De Ruyter, K., D.I. Keeling, K. PLangger, M. Montecchi, M.L. Scott, and D. Dahl (2022), Reimagining marketing strategy: Driving the debate on grand challenges, Journal of the Academy of Marketing Science, 50(1): 13-21. 
• Deighton, John A., Carl F. Mela, and Christine Moorman (2021). Marketing thinking and doing. Journal of Marketing, 85(1):1-6. 
• Grewal, D., Puccinelli, N., & Monroe, K. B. (2018). Meta-analysis: Integrating accumulated knowledge.  Journal of the Academy of Marketing Science, 46(1), 9-30.
• Kadić-Maglajlić, S., Chaker, N. N., & Arslanagić-Kalajdzić, M. (2021). The same only different: Seven steps of selling in emerging markets. In F. Jaramillo & J. Mulki (Eds.), A Research Agenda for Sales (pp. 109–134). Edward Elgar Publishing. https://doi.org/10.4337/9781788975315.00013
• La Placa, Peter, Adam Lindgreen, Joëlle Vanhamme, and C. Anthony Di Benedetto (2018). How to revise, and revise really well, for premier academic journals. Industrial Marketing Management, 72: 174–180.
• La Placa, P., Lindgreen, A., and Vanhamme, J. (2018). How to write really good articles for premier academic journals. Industrial Marketing Management, 68:202—209. 
• Lindgreen, Adam, C. Anthony Di Benedetto, Jens Geersbro, and Thomas Ritter (2018). Past, present, and future business-to-business marketing research. Industrial Marketing Management. 69: 1-4.
• Palmatier, Robert (2016). Improving publishing success at JAMS: Contribution and positioning. Journal of the Academy of Marketing Science, 44(6): 655–659. 
• Steel, Piers, Sjoerd Beugelsdijk, and Herman Aguinis (2021). The anatomy of an award-winning meta-analysis: Recommendations for authors, reviewers, and readers of meta-analytic reviews. Journal of International Business Studies, 52: 23-44.

Event Location

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